I’ve taken to adwatching in a new way ever since Alan Sugar (business chappie who is the big boss on our version of the Apprentice – gods I really should’t watch so much TV) had a major rant about obscure ads. The ones which win prizes for being clever but you can’t remember what they are advertising. My front runner in what I think of as the Alan Sugar awards was this great car ad where they had a choir singing car noises to accompany a car charging through the countryside and such. Which I’m assuming was for real, given that they went to lengths to do this Heath Robinson type stunt for a previous ad for real. Anyway, still have difficulty remembering the names of the car or the manufacturer – although the fact that now I’m paying attention means I have a feeling it might be Honda. I think AS’s example was their previous ad actually, so their ad company are definitely on a roll there.

We were, however, treated to a very funny ad for Stanley tools that involved construction workers jousing with tape measures. One is loaded on a wheel barrow, the other on a delivery dolly, their compadres act as the “horses”, they are propelled towards each other and the one with the stronger, thicker tape measure wins. Very silly. Quite amusing.

Assuming it’s not all so long ago that the campaign has sunk into the depths of obscurity that is.